Chloé, Chloé, Chloé. The brand of the ruffles, the sweet pastel colors, the soft fabrics and the ‘sweet girl’ attitude. I loved Chloé’s trademark for a long time, but almost two years ago, the ruffles began to bore me, I was done with all the pastels, the soft fabrics seemed lifeless and the ‘sweet girl’ attitude was to sweet for me. Conclusion: Chloé lost me. I’m sure Chloé wouldn’t care less about that, but actually I did. To me, a gorgeous brand has lost its way to innovation.
But it seemed to be like Chloé recognized their impasse and they showed something completely new at their pre-fall 2013 show. The ruffles were still there, but they were combined with rough, earthly fabrics. The pastel colors still exist, but they were combined with black tones. The soft fabrics were tough designs. And the ‘sweet girl’ attitude was alternate with a layed-back tomboy style. And the nude heeled booties… Listen to me: these new Chloé booties are going to be the hit of 2013! Let’s take a look!
What do you think about Chloés changed direction?
Wat vind jij van de nieuwe koers die Chloé heeft gekozen?
Thanks for reading!
Bedankt voor het lezen!